Digital Marketing Specialist

Job Description

Your role at Convey Law

Are you passionate about digital marketing? Looking to join an award-winning, forward-thinking company where you will play a pivotal role within the marketing team. If so, we want you to join us as our Digital Marketing Specialist.

About Us:

Our philosophy is to be the very best at what we do, revolutionise the conveyancing industry and most importantly exceed our client expectations. We achieve this through our exceptional employees who also have our passion to be the best version of themselves and share our core values of integrity, competence, openness, and benevolence.

Whilst we pride ourselves on our high performing culture, we love to have fun at work and enjoy collaboration days, where we all get together for training and team building activities to support our regular charity fundraising.

Responsibilities:

• Maintain and optimise multiple WordPress websites.
• Update security and plug-in features as required.
• Enhance technical website SEO.
• Complete market research for B2B and B2C digital lead generation.
• Improve organic search and increase website traffic.
• Partner with the wider marketing team to improve website UI, UX and lead generation funnels.
• PPC campaign management.
• Utilize Google platforms to review and report on analytics and key insights (inc. Google Analytics, Google Ads and Google Search Console.)
• Liaise with the Graphic Designer to manage LinkedIn and Facebook social media accounts, including content scheduling, paid advertising and reports.
• Improve email marketing sequences to grow email database.

Skills Required:

To be successful in the recruitment process you will need to evidence the following in your CV or cover letter:

• Front end WordPress web-development and design experience.
• Website optimisation and improved organic search ranking through technical SEO
• UI & UX website development (Knowledge of HTML & CSS preferrable)
• Proficient in Google Analytics (GA4), Google Ads, Google Search Console and SEMrush or Ahrefs (or equivalent).
• Set up and management of PPC budgets and campaigns.
• Proficient in Mail Chimp or Hubspot (or equivalent) for email marketing.
• Knowledge of technical SEO best practices.

Education/ Employment History Requirements:

• BA or higher in a relevant field.
• Minimum 3-years digital marketing experience.

Next Steps

If you have the qualities that we are looking for, share our Company values and feel this is the next step in your career, we would love to hear from you.